Marketing Videos for Schools on Social Media

In this post, I give a few of my thoughts on how to use video to your advantage on Social Media. The information is relevant for Schools or any other brand that wants to tell its story and follow the current trends in digital marketing. 

Click here to see my post on LinkedIn

Scoop of today: Social Media tips & establishing business trust

Today we have a good lineup of sage advice.

• One important question with regards to your Social Media efforts is how often do I post? When have we overdone it"? I found an article that gets you thinking about that. 
• Reputation, reputation, it is all about reputation in the business world. You will find 7 tips that you can use for your business below.
• Twitter has a powerful analysis tool, do you know it? Find more about it below.
• Somebody took the time to analyse 100 Facebook Adverts. Read what they learned below.

                                                                                                                                                                   

7 Trust-Building Tips To Use In Your Business From www.entrepreneur.com - Today, 12:51 PM Communication, commitment and competence will win over your customers and employees. Getting customers, clients and employees to trust you can be complicated, but it is imperative for success -- perhaps more important than sales. If you get others to trust you, it's easier to grow and nurture your business and give everyone excellent service. But trust is fragile. If you lose it, it's very difficult -- if not impossible -- to restore it. So, where do you start with this trust thing? Trust is mysterious and often elusive. No one can tell you exactly where it originates or how it develops. The trust process is incomprehensible. You can't fake it. You can't go through the motions or pay it lip service. Read more: click image or title. Twitter Analytics: The Only Guide You'll Ever Need From www.razorsocial.com - Today, 12:50 PM Looking for a comprehensive guide on Twitter analytics? This is the only guide you will ever need.

How Often Should You Post to Social Media? - Insights From insights.newscred.com - Today, 12:49 PM Despite these recommendation, which I follow pretty closely with my clients, Buffer ups the ante on some social networks — most notably Twitter, where they post 15 times a day. Even Buffer agrees that sharing more than 1X per hour is going to cost you big time. Buffer isn’t the only one to recommend how often you should post on social media. Recommendations run the gambit, with some recommending fewer and some recommending more posts/ day. I would like to point out 2 things about how often to post on social media. - Be consistent — once you’ve determined how often to post, keep your queue full so you’re consistently sharing content on schedule. - Don’t fall behind in blog posts, especially. Posting 2X per week is optimal, posting infrequently or inconsistently can damage your SEO and reduce ROI from your website. My recommendation is to experiment with different sharing schedules to see where engagement begins to drop off.... We Tested Over 100 Different Facebook Ads in One Month – Here's What We Learned From adespresso.com - Today, 12:49 PM Facebook Twitter Google+ Pinterest LinkedInGetting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about. Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will like your ads and which images Read more

Scoop of the day: Video in Social Media Marketing

Another collection of interesting articles I found.

The focus today is on the importance of visual content, specifically video, for your internet presence be it on Social Media or your Website. 

Video shows, explains, engages, creates trust and Video can help you to get these conversions!

Visit me on AppiAppelt Animations and let's get your Social Media Marketing campaign going.

Social Media Marketing Trends for 2016 From www.business2community.com - Today, 8:52 AM Social media isn’t niche anymore. People don’t occasionally go to their Friendster accounts to say something witty, and they don’t spend more time on their LiveJournal accounts than they do the… The Hottest Landing Page Trends of 2016 So Far From www.business2community.com - Today, 8:57 AM As of writing this we’re halfway into 2016 — congratulations for making it this far! If you haven’t already been deported by Donald Trump, killed by a new super virus, or shamed on the internet… 20 Infographic & Video Facts to Feel The Power of Visual Content From www.business2community.com - Today, 8:53 AM A visual is worth a couple of thousand words. If you want to capture your audience’s attention, you must provide them something interesting. Visuals are great medium to educate, inform and entertai… 9 Ecommerce Marketing Skills That Drive Success From www.practicalecommerce.com - Today, 8:52 AM From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find ...

Scooped today: Social media morning posts

Three interesting posts I found this morning, with the LinkedIn news surely the biggest news in the Social Media world. 

Live Streaming can greatly enhance the presence of your brand on Social Media but it can also irritate the jahoobies out of your viewership. Balance and exceptional content of impeccable quality is always a good way to go.

And we have another list post that tells us what great apps are out there for us to use.

6 Visual Apps for Creating Social Media Content : Social Media Examiner From www.socialmediaexaminer.com - Today, 9:13 AM Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles. How Brands Are Using Live Streaming Video Successfully From www.convinceandconvert.com - Today, 9:12 AM Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully. Microsoft buys LinkedIn for $26.2 billion From mashable.com - Today, 9:13 AM It's the biggest move yet for Microsoft CEO Satya Nadella

New Online Video Posting Service from Amazon!

Amazon.com Inc. will let people post videos to its website and earn money from advertising, royalties and other sources, putting the company in more direct competition with Google’s YouTube.

Read bloomberg.com's article here: Amazon Targets YouTube With New Online Video Posting Service